ABOUT ME

Hey y’all!

I’m Sammi Fridley, owner of The Ivory Tide Co. I grew up in Spotsylvania, Virginia, where weekends were spent soaking up the sun at the beach with my family. That mix of small town country charm and laid back coastal living became the inspiration behind this boutique and the heart of every collection I curate.

The Ivory Tide Co. was created for girls who love a little bit of both! The salty air, sandy toes, sun-faded denim, and the simple comfort of country living. I wanted to build a boutique that feels effortless, feminine, and easy to wear whether you’re headed to the coast, out on the lake, spending time with friends, or enjoying a quiet evening at home.

When I’m not working on the boutique, you can usually find me at home with my husband and our pup, tending to my garden, baking something sweet, or out fishing. I love slow mornings, beach days, cozy nights, and finding beauty in the little things and I hope that feeling shines through in every piece you find here.

Thank you so much for supporting my small business and being part of this dream. I’m so happy you’re here. ♡